Topps Company Unveils Topps Town

June 3, 2008 6:37:52 AM PDT
The Topps Company on Monday unveiled Topps Town, an online virtual sports community involving the collection and trading of sports cards. Topps Town hopes to bring together the popularity of trading cards with the growing world of Web-based social networking to create the first online sports community for kids.

The site plans to integrate teams and stars from the NFL, NBA and major league baseball through special licensing agreements with the leagues. To access Topps Town, collectors will use code cards found in one of every two packs of 2008 Topps Series #2 baseball cards.