Atlantic City fights for Pa. dollars

June 29, 2009 11:36:12 AM PDT
Tired of watching slots parlors in Pennsylvania steal away their best customers, Atlantic City casinos are fighting back with billboards and direct marketing aimed squarely at residents of the Keystone State. Trump Entertainment Resorts has put up billboards in Pennsylvania touting all the things Atlantic City has that Pennsylvania doesn't.

The message: Sure, you can feed money into slot machines close to home, but do you have an ocean, hotels, spas and gourmet restaurants, not to mention table games?

Since the first slots parlor opened in the Philadelphia suburbs in November 2006, Atlantic City's 11 casinos have seen their revenues plunge as gamblers who once had little choice but to drive to the shore could now play much closer to home.

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