Penn State trustees wind up 2-day meeting

August 26, 2012 9:57:47 AM PDT
Penn State University trustees ended a two-day meeting in State College with a lively exchange of ideas about how to repair the university's image follow the Jerry Sandusky child sex abuse scandal.

A presentation by the board's public-relations consultant unexpectedly sparked a discussion about using Penn State's Sept. 1 home football game against Ohio University as the vehicle for a variety of promotional gimmicks to draw attention to Penn State's athletic and academic track records.

Trustee Anthony Lubrano said the first season-opener since Penn State's troubles began will draw heavy national media coverage and provide a unique opportunity to kick off the university image-rebuilding.

New York public-relations executive Richard Edelman outlined an aggressive campaign to promote Penn State through conventional media and the Internet.