Rittenhouse's Sophy Curson is a fashion institution that's evolving with the times

ByWendy Daughenbaugh WPVI logo
Friday, August 28, 2020
Sophy Curson: A Fashion Institution Evolving with the Times
Sophy Curson has survived the Great Depression and two World Wars. It's now going up against COVID-19, with new ways to outfit Philly's most fashionable women.

Sophy Curson opened in Rittenhouse Square 90 years ago, just before the 1929 Stock Market collapse.

The boutique has survived the Great Depression, a recession and two World Wars and it's now going up against COVID-19.

The store's tagline is dressing the world's most fashionable women but in a pandemic, even the most fashionable women are dressing differently so you'll see lots of chic face masks along with colorful tops and big bling-y jewelry for that waist-up zoom cocktail parties.

The shop always had a one-on-one doorbell entry system and now clothing is being quarantined for 24 hours between customer try-ons.

Sophy Curson | Facebook | Instagram

122 S 19th St, Philadelphia, PA 19103