Sophy Curson opened in Rittenhouse Square 90 years ago, just before the 1929 Stock Market collapse.
The boutique has survived the Great Depression, a recession and two World Wars and it's now going up against COVID-19.
The store's tagline is dressing the world's most fashionable women but in a pandemic, even the most fashionable women are dressing differently so you'll see lots of chic face masks along with colorful tops and big bling-y jewelry for that waist-up zoom cocktail parties.
The shop always had a one-on-one doorbell entry system and now clothing is being quarantined for 24 hours between customer try-ons.
122 S 19th St, Philadelphia, PA 19103